This book is about one thing only: branding.
In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world.
This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. Stay ahead with the world's most comprehensive technology and business learning platform.
Most of the books are academic style. June 5, - Published on Amazon. Seller watches prestige. Or sometimes, we are sad but we really don't know why we are sad, so we say we aren't sad but we really are. Women Fashion. Get help if you have questions about using HubSpot software.
Managing Brand Value. Brand Leadership.
Luxury Brand Marketing. Strategic Brand Process.
Strategic Brand Assessment. Strategic Brand Audit.
These techniques are used by the world's most successful and valuable brands. Not only the process can be used by managers as a how-to guide to create a great brand strategy, it also helps management to start to think about how to align the entire organization to deliver the brand promise and create powerful assets.
Through concepts, tools and examples, Idris brings the fundamental of brand strategy development to a higher level in an easy to understand and practical way. The tools and concepts introduced in this book can be implemented in any organization to build brands, spur growth, increase revenues, and transform the image of companies and their brands.
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